Golden Voice…Updated

I used to think of myself as the kind of guy who has his ear to the ground, doesn’t miss a trick (at least when social media and digital shizniz happens), but I clearly missed the boat on this one. When I saw the video for the first time it was at just over 4 MILLION views in 2 DAYS. From the time I left work to the time I showed my girlfriend the video had over 5.3 Million views. This morning the number hovers just under 10 million.

3 Days.

10 Million.

That’s just nuts.

Whats more is this video has a touching story attached to it, with an awesome resolution. Makes you smile from the inside kinda thing.

If you want proof of the success story, check the CNN site:here

Happy New Year and all that, promise to get this back on the road soon!


…albeit a very belated one (I’ve been busy, and this is the first thing to get de-prioritised when that happens)

I guess this is more for posterity than anything ground breaking, but there were a few developments that happened after the Golden Voice video went viral…

Columbus Dispatch, the people who recorded the original video, got all butthurt jealous that they hadn’t got a slice of the viral action, and so decided to file a copyright infringement claim to get the original video removed (notice how the above video no longer exists…you can read the official Dispatch statement here)

By the time the video got culled, it had gained 13,828,995 views, over 56,000 comments and over 100,000 ‘likes’. The Genii at the Columbus Dispatch then started their own youtube channel and re-uploaded the video probably thinking ‘Yeh we’re so clever, now that viral stuff is going to happen to us!’

How wrong they were.

The channel and the video BOMBED. Hard. With only 17,000 hits or so and more dislikes than likes, they were bombarded with people flaming them for issuing the copyright infringement claim.

This was followed by people picking up the story and being equally critical on their actions across the blogosphere. In particular the articles at post advertising and prTini are good summaries of how it all went down, so go check them out if you want to read more.

The story, of course, involves more than the cretins stupid people at Columbus Dispatch. The human element remains, and I’m afraid it isn’t the happiest of endings to the happy ending. Turns out Ted is off to rehab after a whirlwind of events that even the least cynical people would have suspected might happen. Read the Jezebel post entitled: 10 Days In The Breakneck Rise & Fall Of “Golden Voice” Ted Williams. I, for one, wish him all the best.

I guess at the end of all this we can say two things:

  • One, The Columbus Dispatch, like a lot of ‘old media’, really haven’t been reading their social media bible, and acted irrationally and instinctively in removing the original video. They turned what could have been GOLDEN PR into what was fundamentally damaging to their brand. They should have stepped back, looked at the bigger picture, heck even consulted a social media agency, but they didn’t. Epic. Fail

  • Two. Sensational video and a touching story don’t hide the ugly truth behind drug addiction. Ted was a recovering addict, but an addict all the same. It’s not Ted’s fault that he relapsed, and given the circumstances it’s really not that surprising that he did. Was he given the protection he needed from his past? Would he have accepted it had be been offered it? who knows.

    At the end of the day it’s a story of new beginnings, but with a heavy dose of reality. At the same time, it’s a PR /social media (case study) dream. This is a perfect example of how bad things can go for you, and how quickly, if you underestimate the medium and method with which a story is being delivered. Social media is social, the paradigm of ‘news’ is shifting. Ignoring this fact and continuing regardless with litigious and old-hat ideology is what sets the dinosaurs from the…er…(what came after dinosaurs)…crocodiles? (that’ll do). It’s effectively social-web suicide.

    The problem, now, is that social web blunders reverberate to the core of a brand’s identity. The Columbus Dispatch shall be known for a long time as the idiots that took down Golden Voice.

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    Disruption and Social Media Campaign Planning

    A packed out room was the audience to the first Techmap Monday in London, with a keynote presentation by Mike Williams from Isobar.

    One of the most interesting things that came out of the talk was the concept of Disruption. What Mike was suggesting was that the really successful campaigns build on the ideas of DNA (our physiological ability to perceive phenomena), schema (our expectations of the world), and then attempt to disrupt these expectations to stand out.

    As a concept it seems to have grated with a few of the attendees, although I’m not entirely certain they were on the same wave length as Mike. Disruption as a stand alone word or concept is admittedly not something you’d want to do to an audience, it has aggressive and dubious connotation. When put into the context of schema, however, it holds a whole new meaning, and is indeed something that any marketing campaign should aim to do.

    One of Mike’s key examples was a campaign he was involved with for Nokia. The campaign essentially involved rigging up a huge signpost in London and handing the control over to the passing public. People were able to text things to the signpost and get temporary control over where it pointed and what it read.

    Disruption on a big scale. Signposts are things that are concrete and unchangeable. No one really knows how they are made, who makes them, who decides what goes on them and how many get put up. However, the potential to suddenly take control over the linguistic landscape, and not on just a normal sign but on a HUGE SIGN. This gave people control over a huge temporary landmark. It temporarily removed power from the controlling bourgeoisie and gave it to the people.

    Aside from sounding revolutionary, and perhaps guilty of a tinge of hyperbole, it is a true example of how disruption works. The huge sign disrupted the idea of a normal sign, the control over its contents disrupted the idea that we have nothing to do with these things.

    The Old Spice Guy, for example, disrupted the relationship between the YouTube format and time. Instead of every video being old and heavily edited, it was as live as it could be, it was candid, it was really interactive.

    It would be imprudent to say that this is the holy grail of marketing – disruption tactics would not work for every campaign, and if they were used uniformly across the industry they would inevitably be less effective, but it is fair to say that a large proportion of the ‘viral’ content that comes and goes does violate these ‘norms’ that we hold about the world.

    With social media marketing and campaigns there are undoubtedly elements that cannot be violated, but even in this domain (which is arguably a removed form the digital marketing spectrum regardless if whether it is used in the marketing mix or not) the cases which are earmarked as very effective or most creative are probably utilising disruption at some level to make the message salient to the target audience.

    An excellent presentation by Seth Godin on TED has this underlying message also. It’s about standing out – no one notices a cow, because a cow is mundane and banal. A purple cow, though?

    It is important sometimes to step back and look at why things work, and to try to evaluate the processes involved in developing the concept for a campaign, right through to its completion and evaluation. It makes it easier to focus the essential creative energy needed for successful social media campaign design, and it gives us better insight at an earlier stage into whether an idea will work or not. It’s not just about

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    Digital Complaints and How Brands Can Deal With Them

    I recently came across the following video, which is a satirical take on some of the complaint-style youtube videos which have gone by in the past. The video in question was produced by some of the people over at Radian6, a company that produce an eponymous social media and engagement listening tool. Before I show you the Radian6 version, maybe you should take a look at the truly viral United Airlines complaint video:

    At the time of writing, the video has had just over 9.22 million views… For the full story behind the video, check the report on how this came about.

    The Radian6 guys have done a pretty funny tongue-in-cheek response to this kind of video – clearly more affiliated with the original United Breaks Guitars piece than any others that have been and gone. video in the jump:

    It’s a clever take on the genre which while its not actual laugh out lout material, still made me chuckle inside. A hearty private chuckle! Radian6, of course, provide software which would technically allow a brand to respond in this way should anything deflamatory crop up in the social space.

    Whether or not intensive monitoring of these social channels is a good idea remains to be seen. Sometime ago @mattrhodes wrote a blog post @ FreshNetworks on the dangers of brands over responding on Twitter, citing a podcast example from Lucy Kellaway (link on the freshnetworks blog ^) as an example of when it’s best to keep schtum when people criticise your brand. I think this is an important consideration…

    As a brand, managing your online reputation is important, but you should never go over the top. A guy with 3 followers can flame your brand into submission, but is unlikely to create any ripples (this is of course aside from the fact that they had something to flame you for in the first place). Responding to such a complaint gives the message more leverage than if you just leave it be.

    Of course, every complaint is an opportunity to improve your brand/service, and each should be given equal precedent at an internal level, but before you start addressing each and every complaint in the social space, you should probably make sure that its worth your time and money to do so.

    I’m not advocating tolerance with mediocrity – if there are things you should be doing better then you should endeavour to do so, but your energy may well be better served in addressing these issues than it would be monitoring the social web with a fine toothed comb.

    **update** An excellent post on what Social CRM is can be found here – great quote at the end:

    Simply responding to as many comments or tweets as possible is senseless and not scalable”

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    #superswarmLDN : a retrospective

    The anticipation was so great that I should have seen it coming, but alas I did not, and when I failed to get my superswarm badge I will admit I was a bit annoyed.

    And it is frustrating, especially because I was pretty ill that day, and I forced myself to make the trip to London in anticipation of the superswarm badge. Not only that but I tweeted my little heart off to promote the event too.

    However, the fact of the matter is that in general, everyone that attended did get their badges (even those that gamed it and checked in from home, you know who you are!). It was a perfect example of how a community can come together for the common good – obtaining a coveted achievement and doing a bit of networking at the same time. From a commercial side of things, the Jewel Bar @ Piccadilly has picked up a fair few followers on Twitter, and is now the official home of the first superswarm event in the UK. Not a bad bit of publicity really, especially as it was mentioned in numerous posts and news items before and after the event. It’s a good example of how a venue can leverage social media networks, particularly niche or young communities, to gain positive exposure and build their brand.

    Passers by may well have laughed at the ‘swarm’ of smartphone users all standing outside a bar staring at their phones. And I have to admit it was an amusing sight as we approached, whereby we joined them and did exactly the same thing.

    Foursquare is still a pretty young platform, both in its years, and perhaps too in its direction. There still isn’t really a clear focus on where the line between social networking, geolocation and game falls. My Town, the massively popular game on the iOS platform at least has a very clear distinction, but Foursquare has yet to define its self properly.

    As I’ve mentioned in a previous post, Foursquare is easy to game, and this is perhaps its biggest downside. Foursquare maintain support for phones without 3G, allowing users to check in using their browsers on the website. I wonder how much point there is to this – I know that  I would definitely not bother if it wasn’t for my smartphone. There are no available stats on how many users use this method, but I’d be surprised if it stays for good.

    On a final note, I did get the swarm badge – something I’ve been after for a long time too, and I was introduced to the awesome De Hems that night too. Good company, good beer. Still felt terrible the next day, though, and I’m only just getting better now. Worst cold so far this year. #win

    Head over here for Paul Clarke’s photos of the event

    **update** The awesome @Superswarm (Chris Pearson) has been fighting the corner of the people who remained badgeless after the event, and has come up top trumps. The badgeless are now appropriately decorated. Thanks, Chris!

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    The Evolution of Twitter as an Information Service

    Twitter recently announced that they were NOT a social media service, and with the release of Twitter 2.0 (I still haven’t got it yet!) it is clear that they mean it. The new permutation is more focused on being a news and content service than a social media platform, and while I initially rejected the distinction, it came to grow on me.

    I know it’s old news, the conference when this was announced was a few weeks ago now, but it has taken me some time to think about this revelation, and what it means for the social space.

    I’ve blogged before about how much I love Twitter, and for me there are definitely some solid social media aspects as to why this is the case. After reflection, however, I also realised that the information network part of Twitter played an equally large role in this perception.

    There is no denying the fact that Twitter is so much more than a social network. It’s social news, news without spin, news you cannot see (more on that in a bit), it’s interaction, discussion, collaboration, customer service, argument, controversy, TRENDING, fun… the list goes on.

    Part of my ‘awakening’ to the idea of Twitter as more than a social media service happened the other day when I was stuck on a train trying to get past a ‘major incident’ at Clapham Junction (this part is the news you cannot see). We were repeatedly told by the guard that this ‘major incident’ had caused a bottleneck and that we were queuing up to get past. Seemed to most of us that what was actually happening was the halting of our train while numerous others zoomed past. I decided that I wanted to know what had really happened, so I turned to twitter to see if Clapham was trending.

    It was.

    The one tweet that stuck out as being both enlightening and devoid of any editorial party line was by Emma and James Firth.
    George Cathcart Retweets

    I don’t know why getting this extra information made me feel more involved or connected to the incident, but getting drip-fed the same line over and over while your backside gets progressively more numb makes you thirsty for something of substance. Twitter provided that for me, and apparently countless others, too. I also felt connected to the hundreds of tired and pi**ed off commuters who just wanted to get home and have their tea. As Twitter-folk, we are at once the editors, distributors, promoters and moderators of the news we consume- that makes us pretty powerful. Perhaps it is this consumer power which is a key catalyst for brands investing in and developing social CRM strategies. A cynical motivation, perhaps – it would be nice to think that this shift in consciousness was for holistic reasons and not just businesses reacting to changing market conditions. (It’s really not all like that, so please excuse my cynicism!)

    As a closing comment, I’d like to turn your attention to this story, and in particular the third page. Work done by Neuroeconomist, Paul Zak, has suggested that social networking produces the same hormone response as face-to-face interaction. Oxytocin is the hormone responsible for the bond formed between a mother and her new-born baby, as well as being vitally important for the feelings of empathy, generosity, trust, and more. In an isolated experiment, Paul got Adam Penenberg, a writer for Fast Company, to interact online with people for 10 minutes. Blood tests were taken before and immediately after the task.Those 10 minutes saw an oxytocin spike of 13.2%, as well as marked reduction in stress hormones. This spike of oxytocin was similar to the spire that a friend of Dr Zak’s experienced when he got married.

    Obviously this is not a clinical study, and there is only one participant. Combine that with the fact that Adam is a regular user of social networks, and we have no grounds what so ever for generalising these results across any kind of population. It’s interesting food for thought, though. Dr Zak says that electronic connection is processed much the same way as face to face connection, and there are certainly similarities from what I’ve observed.

    The implications for this, if it were proved to be accurate, are fairly huge. From companies having an open policy on letting their employees tweet during the day, to brands really focusing on engaging with their customers using these channels. This in the hope that the warm fuzzy feeling they get when they develop a relationship with their brand creates brand affinity, and maximises advocacy and buzz.

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    New Twitter!

    Twitter released their new & updated platform today, to be rolled out across the twittersphere over the next few weeks. They announced it with an awesome video, which not only is an awesome edit job, but it epitomises what twitter is, what its for, and the ethos that twitter has come to hold.

    I’m a glutton for HD, professionally edited video in any case, but this really turns my buttons. I’ve been a die-hard Tweetdeck user for some time now due to the terrible UI twitter has had in the past, but the new one looks much more usable.

    I love Twitter, and the direction its going in. For me Twitter is more than a social media platform – when you use twitter and it becomes integrated into your general musings on life, it starts to reflect who you are as a person. This isn’t digital personality management, its a personality mirror.

    I’m going on a bit here, but perhaps you should look in your twitter mirror and see who you are.  I’m probably just a crazed enavgelist, and I know there are carefully monitored and considered profiles out there, but when you use Twitter for what it is supposed to be used for, its a voyage of self discovery and enjoyment, and is one of the very reasons that it is my favourite social media service.

    Of course, Twitter say they aren’t a social network, but what ever they are, I love em!

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    What Is Customer 2.0?

    What is customer 2.0? – That is the very question I found myself asking when I first came across the expression early this year. It took quite a lot of searching the interwebz to actually find and deduce the answer, and despite it being a ‘buzz’ word (laced with pejorative and ephemeral connotation) it actually made a lot of sense that this new paradigm had surfaced.

    At the same time, it’s always a bit of an uneasy process when you de-personalise a noun, such as ‘customer’, and breed it to have cybernetic implants.

    Customer 2.0 is essentially a reflection of the shift in consumer consciousness being experienced across Generation X and Y. New media and the digital revolution has resulted in the extreme globalisation of everything, and as such consumerism is evolving. We, as consumers, are responding to this changing environment in an interesting way. It is interesting because, for the most part, we’re not aware of what’s going on. Those in the marketing and advertising industry are no doubt more attuned to these shifts in the hive mind – it’s their jobs to exploit these direction changes as best they can. From the consumer perspective, however, its harder to see. Let me give you an example.

    Customer 1.0 loves to read magazines and papers. They are inclined to make brand choices on the back of traditional advertising, and they don’t quite understand what this digital nonsense is all about. Tweeting is what birds do! Customer 1.0 expects to have to resolve product issues through the traditional avenues of phone and face-to-face customer support. Customer 1.0 does make decisions on the back of word of mouth endorsements.

    Customer 2.0 will tweet what they had for breakfast! papers are growing ever-more defunkt as the boom of online news and RSS functionality reaches epic proportions. They LOVE viral, and probably spend more time online than watching tv. Customer 2.0 expects companies to have an online presence, they prefer to shop online (for the vast majority of purchases), and the ecommerce sites they do this on better be quick or they’re going elsewhere. Customer 2.0 seeks user-reviews to inform brand choices, and is likely to put a significant amount of time into researching potential purchases. Customer 2.0 is starting to expect a social media presence too, and they love innovation (and reward brands for being innovative). Customer 2.0 prefers email to phones.

    The point I’m trying to make here is that Customer 2.0 expects these technological advances to become a part of their consumer experience. They aren’t treated as novel or new, they are just expected to be there. Furthermore Customer 2.0 is tied to Web 2.0 (an oft-disputed term its self) – in that the evolution of the internet and the customer are moving in the same direction.

    In a bid to avoid the vague ambiguity that some articles on Customer 2.0 have dished up, I shall define what I think Customer 2.0 is…  (you may obviously have a different opinion – comments always welcome)

    Customer 2.0

    • Tech savvy > competent to fluent on many websites/programs/operating systems
    • Discerning > un-trusting of traditional advertising and marketing methods, they look to fellow consumers for product endorsement and will research key purchases in depth
    • Tiny Attention Span > websites need to be super quick, information moves through the brain very fast, ‘viral’ media peaks then fades quickly
    • Dual Personality > often managing several social media and community profiles as well as the ‘offline’ world, Customer 2.0 has different persona’s across the spectrum
    • Loves Email > Customer 2.0 generally prefers to sort customer service problems over digital media (seeing the start of social media integration)
    • Flexible > Customer 2.0 is more flexible than Customer 1.0, up for trying new services, prepared to consider a different method of achieving something (e.g. customer service via Facebook)

    I think the above list is probably a bit elementary, but it gets the key message across; Customer 2.0 is technologically savvy and expects more from their brands. For the brands to survive, or at least keep ahead, they much change too and they must do so in the same direction their customers are headed.

    But that’s for another time.

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    ‘Ping’ Pongs

    Today Apple released its groundbreaking new injection into the social media market in the form of Ping, their flagship social media platform. Ping, as Apple would describe it, is a social network for music where you can ‘follow your favorite artists and friends to discover the music they’re talking about, listening to and downloading’. Now without considering its various merits (or lack thereof), that just sounds like some tired old social media line, hovering around the subject of conversation. Lackluster, boring and frankly dated. They could have at least got someone with a certain degree of lexical creativity to sparkle it up a bit. Social media is about conversation, yes, but its also about innovation, creativity and excitement.

    You missed out on this one, Jobs.

    The story doesn’t get much better after that, as we learn that Ping is going to be primarily centred in iTunes 10 (which was also launched today), with no web support and limited device support.


    Are. You. Serious?

    iTunes has risen to disgusting ubiquity as the only fully supported music library (and online store) that will sync with an iPod or iPhone, products that are also more or less ubiquitous in todays western world. The iPod I like, but the software for it is terrible. iTunes is a RAM-hungry, slow, often times buggy (on both PC’s and Mac’s), poor excuse (or choice for that matter) for a music content management system. Frankly I cannot believe that Apple have chosen to launch Ping inside it.

    Thankfully, not everyone likes Ping, and I’m happy in the knowledge that I am not along in my dislike of iTunes. An excellent article by @jemimakiss on the Guardian website pretty much says everything I was already thinking in a far more eloquent way (she was paid to do it, I’m trying to write this before bed!). Others have dubbed Ping as ‘interesting’ but ‘noting to get excited about’, and another excellent post by Nick Oneil breaks down the 10 reasons why Ping isn’t going anywhere very fast.

    This story could have had a different tone to it, had Facebook  been on board, but due to ‘onerous’ terms the partnership was cut short before it even started. Jobs has said its no big deal, I think he’s saving face.

    I don’t like Jobs, which is weird for me as I have been an extreme apple advocate in the past, bordering on a crazed evangelist, and I wouldn’t go back to using a PC if you paid me. Honestly I find him to be arrogant, bigoted and completely frustrating (I’m fighting the desire to use obscenity here!). His war with Adobe is a perfect example of this, and is frankly ridiculous. I have also recently begun to move more and more into the open source culture, or at least look for cross over programs which I can use, which of course is the antithesis of the Apple organisation.

    I am particularly excited about Diaspora, the open source social networking project, but I’m digressing and that is for another time.

    If you want to check Ping out then follow this link to update your iTunes to version 10, followed by selling your soul to Jobs, and getting ‘involved’ with the Ping ‘community’. Before long your pocket will be a little bit lighter, your music collection slightly augmented, and a smug Jobs with that irksome grin will be patting himself on the back, laughing at the criticism that Ping received on launch, and counting his dollar.

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    Social Media & Social CRM

    Part of my day to day activities at the moment, a large part in fact, is researching the digital marketing industry in the search of companies who might want to employ me who I’d like to work for, either now or further down the line (the list is large and growing at an alarming rate). Something that I’ve been considering for a while as an aside to this is the distinction that some are making between social media strategies and social CRM. One such company who place the emphasis on social CRM is Neoco, ‘The Social CRM Agency’, who are based in London.

    I’m not going to use this post to talk about neoco, their (snazzy) website and blog are a lot better at doing that, and as such you can go check them out if you fancy a look (comes highly recommended), but I thought I’d use this instead to add my thoughts on the distinction, and see if any of you (the few that read this!) agree or disagree with me.

    Social media marketing is taking off like a rocket. As the world at large becomes more ‘social’ (as if we weren’t before!) the attraction of social media marketing is ever increasing, and investment into the sector is on the up. But social media marketing has a tinge of pejorative connotation. Marketing has been considered in the past to be an aggressive process of convincing people to part with their hard earned cash for products that they don’t want or need. The addition of social media to that equation doesn’t necessarily negate that potential for no good, but it is a fresh permutation of the marketing machine, and it adds the element of conversation to the mix.

    From a physiological perspective we are social beings. Humans are predisposed to communicate, to arrange themselves into social units, to coexist with each other. We are, as Marx suggested, ‘gregarious creatures’ (yes, that is wikipedia, I’m not pretending to be a well versed authority on Karl Marx’s literature). ‘Social’ and ‘Conversation’ are intrinsically linked; the person in the corner of the room chatting to his shadow is dubbed ‘antisocial’ due to their lack of involvement with others, and a ‘social life’ is something that involves plenty of conversation with other people that you enjoy seeing. ‘Social media’, therefore, is ultimately the facilitation of conversations using digital platforms, albeit without the physical element of normal human interaction. Social media marketing, therefore, could be conceived to be the use of digital conversations to market products and services. In reality there is a world of complexity which spans from this expression, but from a lexical perspective this is the (my) root meaning.

    Conversations, of course, are not necessarily the use of simple text. Platforms like Foursquare and Flickr give the option of using geo-location and photography as elements in the conversation, or can be the core of the conversation text being the periphery. The combination of these different platforms can and have resulted in a world of both intricate and simple digital campaigns, some of which were incredibly effective.

    Social media marketing, however, falls short of the full monty. While the emphasis is on conversation, it isn’t necessarily a lasting or quality one. The conversation can be short lived and can lack longevity. Some campaigns only use social media for the duration of the campaign, or tail off when it is over. This is where Social CRM comes in.

    Just as social media marketing was a new permutation of the classical marketing model (in response to advances in technology), social CRM is the fresh paradigm of social media marketing which is borne not of technological advances (although there is still an element of this), but of advances in understanding what consumers want from the companies and products they purchase / buy into. With classical marketing there was a one way flow of information, with social media marketing there was a conversation, and with social CRM there is a relationship between the brand and the consumer.

    Social CRM places the consumer at the heart of the business, and ultimately focuses on the wants and desires of the customer. Grievances, suggestions, criticisms are all seen as an opportunity to increase the quality of a product. Criticisms in particular are a unique opportunity for a brand to reach out to those unhappy customers and address their problems, listen to their criticism and give them an opportunity to have a voice on the matter. Confronting negative WOM is so incredibly important in a modern business strategy – what often starts out as a whisper can turn into a roar, so it pays dividends to give those voices something good to say.

    The knowledge that a brand is listening and acting upon the opinions of its customers makes that brand more attractive. It makes it seem less like one way traffic, and more like an exchange. I’ll bet a large proportion of people would choose a brand that listened over one that didn’t. In this respect social media and subsequently social CRM has given brands an avenue in which they can prove that they care about their customers, that they are committed to improving their business, and that the users of the products can have a say on how they develop over time.

    Reasons such as this are why I’m so excited by this industry, and why for me this isn’t just a fad. Social media, it could be argued, has had the makings of ‘fad’ culture, but when you get past all that superfluous nonsense, you see how social CRM is giving switched on brands an avenue for organic and sustainable business which will last far into the future. If you listen, you will be listened to.

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    The Social Network The Twit Network

    ‘The Social Network’, released October 1 is a new movie which covers the story of the early days of Facebook, while Zuckerberg (as played by the immensely talented Jesse Eisenberg) was at Harvard University College.

    Being a Eisenberg fan, and interested to see how the story has been woven this is certainly on my ‘to see’ list, but I thought I’d draw your attention to a new parody video by the Indymogul crew at Youtube. It works better if you watch the trailer for the real movie, and follow it up with the parody:

    Aside from the **insane funny** of the twitter vid, it’s a pretty perceptive commentary on the platform – on paper Twitter made no sense, but the evidence shows that it was a brilliantly thought up idea (or a gamble) which has paid huge dividends…

    …but it wouldn’t work in real life:

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