Redcross use Charlie Sheen and #tigerblood to draw attention to their cause

Remember this a while back?

Widely heralded as the worst, most insensitive use of a Twitter #hashtag in the history of the service…

Well @RedCross got it right…

True genius use of a #hashtag storm to get more exposure to a NFP.

Bravo. Kenneth, take note, this is how you do it properly.


Charlie Sheen Interview

Meme fall-out



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