@TopShop #TrickorTweet stupidity

Whoever did this on the @TopShop feed needs their head seeing to! Spamming your .5 million followers with 25+ messages to media publications (in about a 5 minute window) with a view to getting press coverage and building links with said publications, using the medium that you use primarily to talk to your fans is sloppy work. ‘Nuff said.

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